Brand Positioning and Repositioning

Research project 1 Name of The Research marriage proposal crisscross Positioning & Re situation spot Positioning In marketing, Positioning has set approximately to mean the process by which marketers quiz to create an image or identity in the minds of their identify market for its harvesting, demulcent touch, or organization. Gener every(prenominal)y, the Brand placeing process involves 1. formation the market in which the crossway or rat ordain compete (who the relevant buyers argon) 2. Identifying the attributes (also called dimensions) that define the harvest-tide space 3. Collecting training from a sample of customers about their detections of apiece(prenominal) crossing on the relevant attributes 4.De considerationine all(prenominal) products sh atomic number 18 of mind 5. Determine each products current location in the product space 6. Determine the target markets pet combination of attributes (referred to as an ideal vector) 7. attend the fit between oThe position of your product oThe position of the ideal vector 8. Position. Characteristics of Brand Positioning Brand positioning dodging is important to founder in parade to get to number bingle in a customers mind for your products or run. If you dont develop a plan, customers wont think about you when they go to make a purchase.This is sure to moderate to low sales and, ultimately, moving in failure. hither are round characteristics of dirt positioning strategy that anyone sens use for business Unique Benefits What benefits does a customer hold from buying your product or service? Its not becoming to develop a generic benefits list that all of your competitors offer. What odd benefits do you offer? This takes diligent search of the competition, as well as future customers. Your strike out positioning strategy has to roam around your customers, and what they will benefit from a relationship with your business.Otherwise, theyll go to the competition, where they perceive they plenty get the most for their money. Quality Products or Services The Internet has made it docile for customers to get low determines, and harder for you as a home based business possessor to beat larger competitors. However, you hindquarters smooth occupy a high position over large service firms and product stores by building a send image that highlights tone products or services. For example, if youre a freelancer, you may not be satisfactory to compete on price with freelancers from an new(prenominal)(prenominal) countries.However, if youre known as a freelancer who offers quality services, youll gain a higher steel position than low-priced competitors. You might regular(a) be able to charge higher prices for higher quality services, and the higher price may help build that perception that youre offering quality, whereas your competitors are not. Great Features You affect to think with the consumes of your products or services that would make custome rs choose you in the maiden place, and use it in all of your advert strategy. Take the time to write a product or service commentary for everything you offer.Cross out the ones that dont meet the threshold of a wide feature. Even if you only develop one or two points about your product or service that qualifies, you can use that to differentiate yourself from the competition and hike sales. For example, if youre selling a home surety department system on Ebay, its not enough to highlight the fact that it comes with 4 cameras and a DVR. Every similar home security system does, and your customers begin no close to buy from you, rather than someone else on Ebay. However, you could highlight that the security system ends images in real time to your email. Now your product is to a greater extent compelling to consider, and youll get more sales, even from a competitor that offers a cheaper price. Problem Solver A make positioning strategy that works well, especially during hard economic times, is positioning yourself as a problem-solver. You want to focus on offering the very best solutions for the problems your target market faces. Your customers will associate your big businessman to problem-solve with your ability to save them time, money and pain, which will keep them with you and not the competition.When you use these study characteristics of a brand position strategy, you can improve sales and your financial stinkpot line. If you dont take the time to work on a strategy, your business wont do as well, and your marketing efforts will be counter-productive. Types of swallow Water Drinking pee or drinkable water system is water of sufficiently high quality that it can be consumed or used without risk of straightaway or languish term harm. In most developed countries, the water supplied to households, job and industry is all of drinking water standard, even though only a very small proportion is actually consumed or used in diet education.Ove r large parts of the world, human beings have inadequate access to potable water and use sources contaminated with disease vectors, pathogens or unacceptable levels of dissolved chemicals or hang solids. Such water is not potable and drinking or using such(prenominal) water in provender preparation leads to widespread acute and chronic illnesses and is a major cause of death in some(prenominal) countries. Reduction of waterborne diseases is a major public health terminal in developing countries. Alcoholic boozingsAn dipsomaniac swallow is a drink that behaves ethanol, usually known as alcohol (although in chemistry the definition of alcohol includes numerous other compounds). Beer has been a part of human culture for 8000 years. 1 In Germany, Ireland, the United Kingdom, and many other European countries, drinking beer (and other alcoholic crapulences) in a topical anesthetic anesthetic bar or pub is a cultural tradition. 2 Non-alcoholic beverages Non-alcoholic beverag es are drinks that usually bear alcohol, such as beer and wine, but contain less than 0. 5% alcohol by volume.This category includes low-alcohol beer, non-alcoholic wine, and apple cider. Soft drinks The get soft drink specifies a inadequacy of alcohol by way of transmission line to the term hard drink and the term drink, the latter of which is nominally unbiased but often carries connotations of alcoholic content. Beverages uniform colas, sparkling water, iced afternoon tea, lemonade, squash, and fruit punch are among the most common types of soft drinks, epoch hot chocolate, hot tea, coffee, milk, tap water, alcohol, and milkshakes do not fall into this classification.Many carbonated soft drinks are optionally available in versions sweetened with sugars or with non-caloric sweeteners. yearning beverages A hot beverage is any beverage which is normally served heated. This may be through the addition of a heated liquid, such as water or milk, or by directly heating the beve rage itself. whatsoever examples of hot beverages are Coffee-based beverages oCafe au lait oCappuccino oCoffee oEspresso oFrappe oFlavored coffees (mocha etc. ) oLatte Hot chocolate Hot cider oMulled cider Gluhwein Tea-based beverages oFlavored teas (chai etc. ) oGreen tea oPearl milk tea oTea Herbal teas oYerba consort Roasted grain beverages oSanka Miscellanea Some substances may be called either food or drink, and accordingly may be eaten with a spoon or drunk, depending upon their thickness and solutes. Buttermilk Soup Yogurt Beverage industries in Bangladesh Bangladesh Beverage Industry In Bangladesh the beverage industries are playing a great role in the economy. The beverage industries involves those companies and products that are given below, The soft drinks market in Bangladesh consists mainly of seven companies. 1. Abdul Monem particular (Coca- locoweed, Sprite, Fanta). . kitchen-gardening Marketing Company Limited (Pran). 3. Akij free radical (Mojo, Lemu, Frutika). 4. Global Beverage Limited (Virgin). 5. eyeball Soft Drinks Limited (Uro Cola, Uro Lemon). 6. Partex Beverage Limited (RC Cola, Lychena). 7. Transcom Beverage (Pepsi, 7up, Mirinda). Of these, Pran and Mojo are the only local brands. Coca-Cola, with its three varieties, namely, the cola-flavored Coca-Cola, the clear-flavored Sprite and the orange-flavored Fanta, is the number one soft drink producer in Bangladesh, as well as all over the world. Closing in on Coke is rival Pepsi.Pepsi is one of the oldest brands in Bangladesh. Pepsi first arrived in Dhaka in 1976 with the cola-flavored Pepsi, the clear-flavored 7up, the orange-flavored Mirinda and later hold ind the mango-flavored Slice. Pran, on the other hand, started with jam, jellify and pickle. In 1995, it started producing mango bottled juice, and is currently operating(a) all over the country. Virgin is known worldwide through its brand name. It was introduced in our country by Global Beverages Ltd. RC Cola entered the Ban gladesh market in 1997, and was the first to introduce the cloudy lemon flavor.It has not been long since Akij aggroup brought out Mojo and Lemu. They have already gained huge popularity. The recent success of Akij group is Frutika, which delivers the promise of no preservatives. Characteristics of beverage that establish brand There should have some unique characteristics of particular product to defend as brand in the market. A product should have some feature that gives value to the consumer. Brand attributes consist of bits of randomness that are linked to a brand name in consumer memory and that, when combine with the brand name, make up brands image.Product attributes are the benefits of products, and these Benefits are the fold means used in advertisement and promotion offer to connect the brand with a motivation which influence brand attitude. Perceived quality is defined as the consumers judgment about a products general excellence or superiority. Attributes, Taste/ Flavor, Digestion, kilogram calorie Content, Sugar Content, Pungency, Price, Color, Hygiene, Brand Image and advocator of Freshness were taken into consideration for constituting brand.